Portfolio: Party City
Background
Party City is an online party supply store. In 2009, they rebranded and needed thousands of product images colorized and optimized for the new website template.
Solutions
Working directly for the Art Director, Stephanie used her professional Photoshop skills to optimize artwork. For example, she took high-resolution photographs of a white balloon and colorized it to match the 20+ colors of balloons Party City offered. She also masked photos of costume models and placed them onto gradient backgrounds and resized into template sizes. In some cases product photos were duplicated and fanned out to create the illusion of multiples.
Website
Responsibilities
Color-correction
Website optimization
Skills Used
Photoshop
Illustrator
Excel